From a young age, Shoshi has always had a keen interest in everything design. From architecture to fashion and even furniture, Shoshi understood that these disciplines were interconnecting worlds, waiting to be explored.

In 1992, as a young mother, Shoshi would occasionally experiment with designing clothes for her firstborn son, as well as creating items or dresses for herself during her spare time. Quickly, friends and acquaintances who saw Shoshi’s designs were interested in knowing more, and the idea of turning her passion into a profession started to take root.  Shoshi hired a seamstress and began designing and making garments for clients. Demand grew rapidly, and Shoshi expanded the business to a spacious studio to accommodate their growing clientele. They began offering personalized tailoring services alongside a selection of ready-made dresses and items.

With ever-increasing sales, opening a store became a short-term goal, with Shoshi opening her first store on Rechov Rabbi Akiva in Bnei Brak, the main shopping street for the Haredi community in the city. Over the years, they’ve opened an additional branch in Jerusalem and established an online presence, selling worldwide. As well as crafting a wholesale business, with the brand’s dresses also available in boutiques in London, Manchester, Borough Park, Monsey, and Passaic in New Jersey.